This is Craft
Craft is your dedicated marketing expert — a team member that works alongside you to research, strategize, plan, and execute your entire marketing operation. Craft isn't just automation. It's the marketing hire that never sleeps, never misses a trend, and learns your brand voice with every interaction.
What Craft does
Seven roles. One expert.
Craft fills every marketing role your team needs — from research to publishing to performance analysis.
Researcher
Monitors your industry, competitors, and audience. Identifies trending topics, emerging opportunities, and content gaps. Analyzes what's working and what isn't across your channels.
Strategist
Develops content strategies aligned with your business goals and content pillars. Recommends which platforms to prioritize, what topics to cover, and when to post for maximum impact.
Campaign Planner
Creates multi-week content calendars, plans campaign arcs across channels, coordinates messaging themes, and ensures consistent brand presence.
Content Creator
Transforms your voice notes into optimized posts, drafts blog articles, writes newsletters, generates social media copy, and creates platform-specific variations of your content.
Community Manager
Monitors comments and DMs across all connected channels. Drafts thoughtful responses that match your brand voice. Flags important conversations that need your personal attention.
Performance Analyst
Tracks engagement metrics, identifies top-performing content patterns, and provides actionable recommendations to improve reach, engagement, and conversion.
Brand Guardian
Maintains consistency in voice, tone, and messaging across all channels and team members. Reviews content for strategic fit with your brand pillars before publishing.
Progressive trust
You stay in control
Craft earns your trust over time. Start with full oversight, then enable autonomy at your own pace.
Craft works alongside you
Craft starts by drafting suggestions for your review and approval. Every piece of content, every strategy recommendation — you see it first.
You build confidence
As you see the quality of Craft's work and how well it understands your brand, you can choose to give Craft more autonomy.
Enable what you trust
Enable Craft to handle specific roles, features, or channels autonomously. You stay in control of what Craft manages independently vs. what requires your sign-off.
Your pace, your choice
Enable it channel by channel, feature by feature, at your own pace. No pressure, no all-or-nothing commitment.
Under the hood
Powered by Claude
Craft is powered by Claude, Anthropic's AI assistant — one of the most capable and trusted AI models available. This means Craft brings world-class language understanding, reasoning, and creative capabilities to your marketing.
Learn about Anthropic